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Integrated Marketing Communications
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a su
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Organisations continually use integrated marketing communications to achieve a...
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Marketing in the digital age poses major challenges for traditional and...
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Storytelling has redefined marketing from a brand monologue to brand-consumer...
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Integrated Digital Marketing in Practice is a comprehensive guide to the...
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The move toward worldwide wireless communications continues at a...
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Regulation of electronic communications in the EU Member States is...
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Turn any disagreement, conflict, and personality clash into productive dialog...
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