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This is Marketing
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of li
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Strategic International Marketing, 2e offers a uniquely adaptable strategy...
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Practical Digital Marketing and AI Psychology explores how successful...
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Dieses Buch bietet eine Anleitung, wie Fuehrungskraefte aller...
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Luxury Fashion Marketing and Branding offers a comprehensive analysis of...
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This book provides a comprehensive overview of marketing for the tourism and...
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Essentials of Marketing Research uses an application-oriented approach to...
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the...
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Marketing has changed dramatically since the four classic Ps of the...
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The developing markets of Africa, Asia and the Middle-East are quickly...
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In modern business, digital skills have become a prerequisite for...
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Authoritative and accessible textbook on how to successfully plan and...
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A clarion call for marketing to return to its roots and integrate...
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International Marketing Fourth Asia Pacific Edition Binder Ready...
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This book discusses marketing and public relations activities for sustainable...
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With rising financial difficulties and declining enrollments, many colleges...
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Business as usual is not an option anymore. We need a new way of doing...
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This book studies the use of digital marketing across the economic, social,...
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This book is the first full-length critical study to explore the rapidly...
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This college-level media management textbook reflects the changes in the media...
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Tourism is well established as an important part of the new service economy...
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This second edition of The Management and Marketing of Services builds...
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For courses in global marketing. A conceptual approach and introduction to...
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It's common knowledge that marketing is nothing but advertising, and if your...
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Unprecedented upheavals in routes-to-market are challenging businesses of all...
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Marketing Research, 5e gives you the knowledge and skills you need to...
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Integrated Marketing Communications with Student Resource Access 12...
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Marketing Strategy: a decision focused approach moves beyond the traditional...
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Greg Marshall and Mark Johnston, both of Rollins College, have taken...
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Rediscover the fundamentals of marketing from the best in the business<...
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International Marketing and Export Management 8e offers an accessible...
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