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Marketing: A Very Short Introduction
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing effor$1949 |
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The ancient Egyptians are an enduring source of fascination, from mummies... The Nile
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Vividly written and based on up-to-date scholarship, this title provides an... The Nile
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Written by one of the world's leading experts in the field, this book... The Nile
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Encompassing the thirty-five year span between the initial development of... Booktopia
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100 years after Proust's death, In Search of Lost Time remains one of... Booktopia
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Refugees are one of the great contemporary challenges the world is... The Nile
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Arbitration is a legal dispute resolution mechanism, alternative to courts.... The Nile
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Distilling the ideas of the greatest military theoreticians of history,... Booktopia
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Fear is one of the most primal emotions, and one of the hardest to reason... The Nile
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Stem cells are a rapidly developing area of research. This book explains the... The Nile
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This book explores the field of human physiology, considering the interplay of... The Nile
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Philosophy of physics is concerned with the deepest theories of modern... The Nile
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Coral reefs are among the most biodiverse of ecosystems. Here, Charles... The Nile
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Very Short Introductions: Brilliant, Sharp, Inspiring What is faith?... Booktopia
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Very Short Introductions : Brilliant, Sharp, Inspiring 'Know thyself'... Booktopia
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Civil wars are nasty, brutish, and long. Monica Duffy Toft introduces... Booktopia
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Climate change is perhaps the greatest challenge facing humanity. This book... The Nile
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The nature of the virtues has a long tradition of thought, from Aristotle to... The Nile
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Nicholas Cook explores the nature of music, how we think about it, its... The Nile
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Very Short Introductions : Brilliant, Sharp, Inspiring Fyodor... Booktopia
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Very Short Introductions : Brilliant, Sharp, Inspiring British... Booktopia
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For thousands of years humanity has engaged in creative expression. This... The Nile
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Grow your business faster with this revolutionary marketing framework Do... Booktopia
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Our Elgar Concise Introductions are inspiring and considered introductions... Booktopia
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One hundred very short poems on as many things as there are to notice under... Kobo
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An engaging guide through the cacophony of competing perspectives and models... Booktopia
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Marlowes Books Cover Type: Softcover Book Condition: As New Jacket Condition:... Marlowes Books
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4.6 billion years of the story of life on Earth, in 52,000 words.... The Nile
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Do we really understand others and their beliefs? Martyn Percy believes... Booktopia
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Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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