Marketing 5.0

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Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the â??Four Pâ??s of Marketing,â?Â Philip Kotler, explains how marketers can use technology to address cust
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This book provides a detailed picture of the metaverse for industry 5.0. In...
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Technology has affected almost all organisations in terms of process,...
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In this book, the Role of Artificial Intelligence, Internet of Things and...
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This volume comprises the select proceedings of the 5th International...
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IoMT Applications in Healthcare 5.0 comprises seven chapters that...
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Digital Transformation in Healthcare 5.0: IoT, AI, and Digital...
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The Redemption Manual 5.0 Book 1 will teach you about the process...
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Manufacturing from Industry 4.0 to Industry 5.0: Advances and...
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The new paradigm Industry 5.0 promises great shifts not only in industry,...
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This is an Open Access book. In 2015, Industry 4.0 was announced...
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Through a combination of rapid technological advancement and the ongoing...
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Airport Marketing examines the management vision of airport marketing in the...
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Essentials of Marketing Research uses an application-oriented approach to...
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the...
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Highly practical and engaging, Sports Marketing equips students with the...
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This book provides a practical, detailed, and well-documented guide that...
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Marketing (Au) 4E Hybrid (4th Ed.) by Elliott,G.Published by...
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