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Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the â??Four Pâ??s of Marketing,â?Â Philip Kotler, explains how marketers can use technology to address cust
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This volume comprises the select proceedings of the 5th International...
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The Redemption Manual 5.0 Book 1 will teach you about the process...
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Manufacturing from Industry 4.0 to Industry 5.0: Advances and...
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This book presents recent research on the adaptation and implementation of...
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Industries face the challenge of incorporating technological innovations while...
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This is an Open Access book. In 2015, Industry 4.0 was announced...
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IoMT Applications in Healthcare 5.0 comprises seven chapters that...
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In this book, the role of Artificial Intelligence (AI), Internet of Things ...
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This book provides a detailed picture of the metaverse for industry 5.0. In...
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Gain an understanding of the most recent industry trends and today's dynamic...
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Marketing to Millennials is both an enlightening look at this generation of...
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Women have an affinity with the brand of perfume they wear. People often...
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Integrated Digital Marketing in Practice is a comprehensive guide to the...
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This book provides current and incoming filmmakers with a comprehensive...
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Unlock the Power of Data: Transform Your Marketing Strategies with...
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More and more artists are taking advantage of new technologies to try and...
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For nearly two decades, the United States devoted more than $2 billion...
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In Emerging Markets & Developing Economies (EMDEs), social media...
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The emergence of artificial intelligence (AI) has ushered in a...
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This book provides a comprehensive overview of marketing for the tourism and...
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The Millionaire Maker has done it once again Dan S. Kennedy revisits...
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How To Position Yourself as THE GO-TO Authority In Your...
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Highly practical and engaging, Sports Marketing equips students with the...
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This core textbook provides students with a concise and user-friendly...
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Now in its fourth edition, this successful introduction to international...
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A primer for marketing professionals and students, the second edition of...
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Digital Marketing Fundamentals is the first comprehensive digital marketing...
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Sensory Marketing offers a global view of the use of senses in marketing...
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Marketing Management (2nd Ed.) by Marshall.Published by...
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Learn the techniques and applications of marketing communications in a...
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Marketing 3rd Edition, brings marketing fundamentals in line with new...
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