Using Semiotics in Marketing by Rachel Lawes ...

In what can seem a complex, abstract field, this book is an invaluably clear,...

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Winner of the ASFLA ( Australian Systemic Functional...

Increase engagement, response rates and the ROI of marketing initiatives...

Artificial Intelligence is unquestionably the way of the future - it...

This text is designed to enable those in business, lawyers, and students to...

The notion that children constitute an important group of rights holders has...

The Use of Force and International Law offers an authoritative...

This book examines the regulatory framework for untested and unapproved uses...

This is one of Dr. Murphy's best books, on a par with his classic The...

Newly revised, this textbook provides an authoritative conceptual and...

Handy, reliable forms for everyday transactions and legal matters At one...

Signs in Use is an accessible introduction to the study of semiotics.All...

Strategies for binding customers to an organization--by determining the...

Cover Type: Softcover Book Condition: Good Jacket Condition: None...

Your willingness to read a book like this is evidence that you're on the...

Marketing and the Law, 5th edition (5th Ed.) by Bender, Sweeney &...

How to Avoid Legal Pitfalls on Social Media Social media is where...

The only consumer's guide to making sense of land-use laws and regulations...

This book places contemporary problems of ocean use management in historical...

The concept of populism is currently used by scholars, the media and political...

Demonstrating how semiotic theory and method can be applied to decoding...

This book offers an outline of the foundations of a theory of constitutional...

Semiotics provides key analytical tools to understand the creation and...

Jean Petitot is a polyhedric thinker whose contributions has been...

Women in Martial is the first monograph to treat the portrayals of women...

Video games are among the most popular media on the planet, and billions of...

Against the background of often esoteric literature in semiotics, this book...

You're trying to finish a screenplay, but there's a voice in your ear...

This book shows the unity and novelty of Josiah Royce's philosophy, one...

Roman Jakobson stands alone in his semiotic theory of poetic analysis which...

This open access book highlights the link between Bruno Latour's works...

This Element examines the semiotics of Sino-Muslim heritage literacy in a...

This book outlines the future of semiotic research in the study of urban...

In der kulturwissenschaftlichen Praxis finden die Provenienzen der...

As some of today's major and complex companies are worth more than the...

This is the loose-leaf version of Sport Marketing, Fifth Edition,...

As the Official Educational Publisher for CIM, all BPP Learning...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares...

Have you wondered how marketers use data and technology to capture relevant...

All customers differ. All customers change. All competitors react. All...

Gain an understanding of the vibrant, challenging environment facing marketers...

Real marketing isn't about racking up clicks and tweets; it's about...

Global thinking, local relevance! International Marketing is aground-up...

Unprecedented upheavals in routes-to-market are challenging businesses of all...

Innovative B2B Marketing is a clear, practical guide that demystifies...

For courses in Marketing Research at two- and four-year colleges and...

As the importance of marketing to business grows, and as new concepts and...

'Retail Marketing Management covers all the essential theories needed to...

Marketing Metrics: The Definitive Guide to Measuring Marketing...