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Transmedia Marketing by Anne Zeiser (isbn:9780415716116)
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integ...$6450 |
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The uptake of digital media platforms necessitates the need to understand... Booktopia
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Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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Social Media Ethics and COVID-19: Well-Being, Truth,... Booktopia
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How the blurring of media forms-transmedia-became the default for how we... Booktopia
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This book explores the activism of the Italian collective Wu Ming.... Booktopia
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In The Transmedia Construction of the Black Panther: Long Live the... Booktopia
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Marketing: Theory, Evidence, Practice tells the story of marketing, its... Booktopia
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Conduct data-driven marketing research and analysis with hands-on examples... Booktopia
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This pack contains the printed textbook and access to Connect. Marketing... Booktopia
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Marketing to organisations is a substantial and dynamic sector of marketing,... Booktopia
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This book studies the use of digital marketing across the economic, social,... Booktopia
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YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own... Booktopia
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Dieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf... Booktopia
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A clarion call for marketing to return to its roots and integrate... Booktopia
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MAGNETIC MARKETING (R) is a radical, dramatically... Booktopia
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Country of origin and consumer ethnocentrism are evolving constructs as... Booktopia
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This core textbook provides students with a concise and user-friendly... Booktopia
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I have used this book in all its editions since first publication with my... Booktopia
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This book is like having coffee with an award winning marketing expert.... Booktopia
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Grow your brand and reach new consumers by creating more impactful and... Booktopia
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Build an effective and practical digital marketing strategy with this... Booktopia
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The fifth edition of Strategic Sport Marketing integrates sport marketing... Booktopia
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The immersive brand experience is revolutionizing brand engagement.... Booktopia
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This custom edition is published for LaTrobe University Booktopia
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Learn and develop skills involving strategic global marketing decision-making.... Booktopia
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BPP Learning Media is proud to be the official publisher for CTH.... Booktopia
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As the importance of marketing to business grows, and as new concepts and... Booktopia
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The soul centers our activities and inspirations. The body of marketing... Booktopia
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BPP Learning Media's Business Essentials books can be specifically... Booktopia
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If a picture is worth a thousand words, then virtual reality is priceless.... Booktopia
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Gain essential grounding in SEO, email marketing, social media, content... Booktopia
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As the Official Educational Publisher for CIM, all BPP Learning... Booktopia
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The new edition of Strategic Marketing examines key aspects of... Booktopia
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European economies are now dominated by services, and virtually all... Booktopia
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Social media provides a new way for aesthetic practitioners to connect... Booktopia
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Make friends and sell things to people through social media Social media... Booktopia
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Valued by instructors and students alike, Foundations of Marketing presents... Booktopia
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For undergraduate courses in services marketing. As economies across the... Booktopia
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Integrated Digital Marketing in Practice is a comprehensive guide to the... Booktopia
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Digitalization has completely transformed marketing. It has changed... Booktopia
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Destination Marketing offers the reader an integrated and comprehensive... Booktopia
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Designed for first-year students, Elliott's Marketing, 6th Edition... Booktopia
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Greg Marshall andMark Johnston, both of Rollins College, have taken... Booktopia
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Learn the techniques and applications of marketing communications in a... Booktopia
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This is the loose-leaf version of Sport Marketing, Fifth Edition,... Booktopia
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Have you wondered how marketers use data and technology to capture relevant... Booktopia
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