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Transmedia Marketing by Anne Zeiser (isbn:9780415716116)
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integ...| $6450 |  | |
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 The uptake of digital media platforms necessitates the need to understand... Booktopia
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 Social Media Ethics and COVID-19: Well-Being, Truth,... Booktopia
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 Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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 This book explores the activism of the Italian collective Wu Ming.... Booktopia
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 The Principles of Islamic Marketing fills a gap in international business... Booktopia
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 Im Fokus dieser empirisch-medienwissenschaftlich en Studie stehen die... Booktopia
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 Consumers prefer businesses that support sustainability, which is no longer... Booktopia
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 Valued by instructors and students alike, Foundations of Marketing presents... Booktopia
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 Marketing to organisations is a substantial and dynamic sector of marketing,... Booktopia
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 Conduct data-driven marketing research and analysis with hands-on examples... Booktopia
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 Jason Myers and Merrilee Kimble ask the simple question: Will you act... Booktopia
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 This open access book presents the latest findings of researchers from around... Booktopia
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 Highly practical and engaging, Sports Marketing equips students with the... Booktopia
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 There is an increasing interest in emerging markets because of the higher... Booktopia
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 Highly practical and exceptionally clear, Strategic Marketing discusses the... Booktopia
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 Strategic International Marketing, 2e offers a uniquely adaptable strategy... Booktopia
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 Learn and develop skills involving strategic global marketing decision-making.... Booktopia
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 As the importance of marketing to business grows, and as new concepts and... Booktopia
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 This single-volume reference provides an alternative to traditional marketing... Booktopia
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 WINNER: The BookFest Spring Book Awards 2022 -... Booktopia
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 What is the role and purpose of B2B marketing in today's commercial... Booktopia
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 This comprehensive book provides students with a grand tour of the tools... Booktopia
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 For undergraduate and postgraduate students taking modules in Marketing... Booktopia
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 This text is designed to enable those in business, lawyers, and students to... Booktopia
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 Social media provides a new way for aesthetic practitioners to connect... Booktopia
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 Student-led in its design and development, the book incorporates digital... Booktopia
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 Designed for first-year students, Elliott's Marketing, 6th Edition... Booktopia
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 Marketing in the digital age poses major challenges for traditional and... Booktopia
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 BPP Learning Media's Business Essentials books can be specifically... Booktopia
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 The immersive brand experience is revolutionizing brand engagement.... Booktopia
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 Learn the techniques and applications of marketing communications in a... Booktopia
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 Global thinking, local relevance! International Marketing is aground-up... Booktopia
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 Real marketing isn't about racking up clicks and tweets; it's about... Booktopia
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 The new edition of Strategic Marketing examines key aspects of... Booktopia
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 Marketing Research, 5e gives you the knowledge and skills you need to... Booktopia
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 In what can seem a complex, abstract field, this book is an invaluably clear,... Booktopia
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 Our Elgar Concise Introductions are inspiring and considered introductions... Booktopia
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 Integrated Digital Marketing in Practice is a comprehensive guide to the... Booktopia
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 Grow your business faster with this revolutionary marketing framework Do... Booktopia
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 Women have an affinity with the brand of perfume they wear. People often... Booktopia
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 Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING... Booktopia
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 Increase engagement, response rates and the ROI of marketing initiatives... Booktopia
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 Marketing to Millennials is both an enlightening look at this generation of... Booktopia
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