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The Smart Advertising Book by Dan White (isbn:9781915951182)
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and po...$2640 |
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This volume is a compilation of research presented at the 21st International... Booktopia
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Market-leading ADVERTISING, PROMOTION, AND... Booktopia
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For courses in introductory advertising. Increase the relevancy and... Booktopia
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