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  Aaker on Branding presents in a compact form the twenty essential... Booktopia
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 Marlowes Books Cover Type: Hardcover Book Condition: Fine Jacket Condition: Fine... Marlowes Books
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 In his 2019 book, The Indispensable Brand , Mitch Duckler took major... Booktopia
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 Brand risk is often narrowly defined as risk to reputation. Yet risk and... Booktopia
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 The growth of the Internet has had a profound effect on the way business is... Booktopia
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 Everyone has a reputation. Whether good or bad, your reputation precedes... Booktopia
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 The rise of artificial intelligence is having a profound impact on human... Booktopia
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 'An important book' Martin Wolf, Financial Times (BOOK OF... Booktopia
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 Discover the latest frontiers in dinosaur research with Dr David Hone.... Booktopia
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 Big History professor and bestselling author of Origin Story tells you... Booktopia
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 This critical book assesses the current trade policy challenges facing the... Booktopia
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 Critically assessing meanings of the term public, this book situates the... Booktopia
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 Why the United States lags behind other industrialized countries in... Booktopia
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 Hope and future are not the terms with which James Joyce has usually... Booktopia
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 From million-copy bestselling author David Baddiel comes a laugh-out-loud... Booktopia
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 Dowlings Engineering Your Future: An Australasian Guide, Fourth... Booktopia
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 This book includes the results from the 5th International Conference on... Booktopia
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 Are you ready for the IoT revolution The Internet of Things (IoT) will... Booktopia
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 Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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 Marlowes Books Cover Type: Hardcover Book Condition: As New Jacket Condition:... Marlowes Books
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 Purpose-driven Innovation Leadership for Sustainable Development presents... Booktopia
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 Pricing is frequently used as a key strategic lever for management to increase... Booktopia
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 Marlowes Books Cover Type: Softcover Book Condition: Very Good Jacket Condition:... Marlowes Books
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 Marlowes Books Cover Type: Hardcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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 Certified Safety Glasses with adjustable arms and side protection.... Booktopia
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 This book will change the way you think about marketing forever.... Booktopia
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 The definitive book on sensory branding, shows how companies appeal to... Booktopia
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 Luxury Fashion Marketing and Branding offers a comprehensive analysis of... Booktopia
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 First published in Britain in 1949, Brand's exuberant novel is still... Booktopia
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 What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in... Booktopia
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 Could happiness lie in helping others and being open to accepting help... Booktopia
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 Over the past forty years, the concepts of brands and branding have developed... Booktopia
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