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Strategic Marketing by Douglas West (isbn:9780199684090)
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competi...$9395 |
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In today's connection economy, the most successful leaders inspire their people... Booktopia
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Strategic Management for Tourism, Hospitality and Events is the... Booktopia
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BPP Learning Media is an ACCA approved content provider. Our... Booktopia
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Management accountants should have a key role to play in developing and... Booktopia
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This dynamic Encyclopedia presents succinct definitions, explanations and... Booktopia
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Mello's STRATEGIC HUMAN RESOURCE... Booktopia
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Strategic Communication 2nd edition deals with the principles behind... Booktopia
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Authors Coombs and Harker provide step-by-step guidance on how the... Booktopia
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`This is one of very few texts to give recognition to the difficulties in... Booktopia
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Thoroughly revised and updated, this fourth edition of Lasserre's popular... Booktopia
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Bring strategy into your daily work. It's your responsibility as a manager... Booktopia
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For courses in strategy. A Practical, Skills-oriented Approach to... Booktopia
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Business fluency is essential today for effective strategic communication.... Booktopia
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Organizations are commonly thrust into hostile operating environments where... Booktopia
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Managers are facing unprecedented complexity, volatility, and ambiguity,... Booktopia
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The CIMA Strategic Management Study Text concentrates on the... Booktopia
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