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Storytelling in Marketing and Brand Communications by S. M. a. Moin (isbn:9781032689425)
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of...| $48250 |  | |
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 WINNER: Independent Press Award 2021 - Marketing & Public... Booktopia
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 Digital storytelling for brands has become a non-negotiable skill in the... Booktopia
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 Luxury Fashion Marketing and Branding offers a comprehensive analysis of... Booktopia
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 An all new updated 2021 edition of the popular original guide to... Booktopia
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  Integrated Marketing Communications 6th edition explores how to... The Nile
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  Integrated Marketing Communications with Student Resource Access 12... Wildfire Textbooks
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  Marketers are harnessing the enormous power of AI to drive unprecedented... Kobo
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 The only book specifically focussed on laws to control ambush marketing in... The Nile
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 "nstagram Power: Build Your Brand and Reach More Customers with... Kobo
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 Located within the field of journalism research, this book deals with... Booktopia
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 This book provides an industry professional's first-hand perspective on... Booktopia
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 The old way of selling is to push a message or product. The new way of... Booktopia
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 This book sets out cutting-edge new research and examines future prospects... Booktopia
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 The climate is changing faster than our cultural practices are adapting to it.... Booktopia
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 Everyone has a story to tell, and this book will inspire and guide readers... Booktopia
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 Master the art and science of data storytellingwith frameworks and... Booktopia
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 Ellen Lupton, award-winning author of Thinking with Type and How... Booktopia
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 Just as our daily lives are a constellation of various elements, the perfect... Booktopia
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 Don't just take a picture, make it. Using a proven five-step process -... Booktopia
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 In the early years of Yellowstone National Park, many companies offered... Booktopia
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 A deep history of storytelling as a civic agency, recalibrating literature's... Booktopia
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 Through an original interpretation of Hannah Arendt's historiography,... Booktopia
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 Humans live in landscapes of make-believe. We spin fantasies. We devour... Booktopia
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 The world around us is filled with storytelling. From work to... Booktopia
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 Tableau, one of the most widely used visualization tools, helps in... Booktopia
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 This book theorizes and describes the concept of transformative critical... Booktopia
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 Now included in UQP's First Nations Classics series with an... Booktopia
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 Don't simply show your datatell a story with it! Storytelling with... Booktopia
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 In a series of overlapping clinical essays-sometimes highly personal, sometimes... Booktopia
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 Teaching is the most important profession in any democracy. Michael... Booktopia
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