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Services Marketing Management
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on| $10299 |  | |
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  This book explores the service economy and challenges that all organizations... Booktopia
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 Services Marketing Essentials You Always Wanted to Know is a... Kobo
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 This second edition of The Management and Marketing of Services builds... Kobo
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 Marlowes Books Cover Type: Softcover Book Condition: As New Jacket Condition:... Marlowes Books
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 For undergraduate courses in services marketing. As economies across the... Booktopia
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 Services Marketing, second edition , helps readers develop a practical... Booktopia
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 Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the... Booktopia
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 Elgar Research Agendas outline the future of research in a given area.... Booktopia
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 Marlowes Books Cover Type: Hardcover Book Condition: As New Jacket Condition:... Marlowes Books
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 Expanding on the editors' award-winning article "Evolving to a New... Kobo
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 Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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 European economies are now dominated by services, and virtually all... Booktopia
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 Services Marketing: People, Technology, Strategy is the eighth edition... Booktopia
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 Services Marketing is well known for its authoritative presentation and... Booktopia
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 This custom edition is published for LaTrobe University Booktopia
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 Gain an understanding of the vibrant, challenging environment facing marketers... Booktopia
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 For graduate and undergraduate courses in marketing management. A Succinct... Booktopia
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  Greg Marshall and Mark Johnston, both of Rollins College, have taken... The Nile
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 Revised edition of the authors' Global marketing management, [2017] The Nile
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 Artificial intelligence (AI) has driven businesses to adopt new business... Booktopia
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 Marlowes Books | ||||
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 Business to Business (B2B) markets are considerably more challenging... Booktopia
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 In Emerging Markets & Developing Economies (EMDEs), social media... Booktopia
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 This volume analyses the positive effects that tourism generates on resident's... Kobo
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 Organizations are now recognizing the importance of demand-supply... Kobo
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  Marketing Management (2nd Ed.) by Marshall.Published by... Wildfire Textbooks
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 The Farming Game is the agricultural management text for the twenty-first... Booktopia
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 Greg Marshall andMark Johnston, both of Rollins College, have taken... The Nile
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 'Retail Marketing Management covers all the essential theories needed to... Booktopia
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 International Marketing and Export Management 8e offers an accessible... Booktopia
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 Through six previous editions, Airline Marketing and Management has... Booktopia
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 Greg Marshall andMark Johnston, both of Rollins College, have taken... Booktopia
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 With increased competition from new wine-producing countries and... Booktopia
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 This book explains various key concepts of internal marketing and its relation... Booktopia
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 Gain an understanding of the most recent industry trends and today's dynamic... Booktopia
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 After reading this power-packed digital marketing book, you will... Kobo
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 Bordoloi's Service Management 10e contains extensive coverage of the... Booktopia
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 Technology failures, data loss, issues with providers of outsourced services... Booktopia
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 Marlowes Books Cover Type: Hardcover Book Condition: Fine Jacket Condition: No... Marlowes Books
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 While the careers of secret agents have inspired many genres of popular... Booktopia
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 A fully updated edition of this accessible, practical and concise guide to... Booktopia
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 Over 75% of graduates currently find work in the service industries, but... Booktopia
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 Customer Service Management in Africa: A Strategic and Operational... Kobo
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 Leisure Services Management, Second Edition, prepares students for the... Booktopia
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 Analyse and address organisational challenges using real world examples... Booktopia
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 Based on the work of the WASHCost project run by the IRC... Kobo
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 The eighth edition continues to acknowledge and emphasize the essential... Booktopia
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 This value pack contains: Financial Planning in Australia: Advice and... Booktopia
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 In companies that produce goods and services, productivity and efficiency... Kobo
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