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  This book explores the service economy and challenges that all organizations... Booktopia
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  Services Marketing Essentials You Always Wanted to Know is a... Kobo
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 This second edition of The Management and Marketing of Services builds... Kobo
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 Services Marketing Management builds on the success of the previous... Kobo
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 Jason Myers and Merrilee Kimble ask the simple question: Will you act... Booktopia
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 This is Barely Legal...But You Can Still Get Away With It A... Booktopia
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 Are you ready to become a master of guerrilla marketing and joint ventures,... Booktopia
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 Services Marketing is well known for its authoritative presentation and... Booktopia
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 Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the... Booktopia
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 Services Marketing: People, Technology, Strategy is the eighth edition... Booktopia
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 For undergraduate courses in services marketing. As economies across the... Booktopia
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 European economies are now dominated by services, and virtually all... Booktopia
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 Elgar Research Agendas outline the future of research in a given area.... Booktopia
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 Services Marketing, second edition , helps readers develop a practical... Booktopia
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 Marketing in the digital age poses major challenges for traditional and... Booktopia
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 The Principles of Islamic Marketing fills a gap in international business... Booktopia
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 This best-selling and marketing-leading product introduces marketing through... Booktopia
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 BPP Learning Media's Business Essentials books can be specifically... Booktopia
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 Student-led in its design and development, the book incorporates digital... Booktopia
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 An authoritative account of Xi Jinping's worldview and how it drives... Booktopia
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 For courses in operations management Operations Management:... Booktopia
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 For graduate and undergraduate courses in marketing management. A Succinct... Booktopia
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 Gain an understanding of the vibrant, challenging environment facing marketers... Booktopia
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 The Farming Game is the agricultural management text for the twenty-first... Booktopia
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 Business to Business (B2B) markets are considerably more challenging... Booktopia
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 In Emerging Markets & Developing Economies (EMDEs), social media... Booktopia
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 International Marketing and Export Management 8e offers an accessible... Booktopia
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 This book explains various key concepts of internal marketing and its relation... Booktopia
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 Gain an understanding of the most recent industry trends and today's dynamic... Booktopia
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 Artificial intelligence (AI) has driven businesses to adopt new business... Booktopia
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 'Retail Marketing Management covers all the essential theories needed to... Booktopia
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 Greg Marshall andMark Johnston, both of Rollins College, have taken... Booktopia
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 This custom edition is published for LaTrobe University Booktopia
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 As the Official Educational Publisher for CIM, all BPP Learning... Booktopia
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 Global Marketing Management, 8th Australia and New Zealand Edition... Booktopia
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 For undergraduate and graduate courses in marketing management The gold... Booktopia
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 This custom edition is published for Macquarie University. Booktopia
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 Through six previous editions, Airline Marketing and Management has... Booktopia
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 This textbook examines how service firms manage their international... Booktopia
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 A fully updated edition of this accessible, practical and concise guide to... Booktopia
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 Technology failures, data loss, issues with providers of outsourced services... Booktopia
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 The eighth edition continues to acknowledge and emphasize the essential... Booktopia
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 While the careers of secret agents have inspired many genres of popular... Booktopia
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 Leisure Services Management, Second Edition, prepares students for the... Booktopia
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 This book describes the CATS RVM methodology that proposes... Booktopia
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 Over 75% of graduates currently find work in the service industries, but... Booktopia
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 How do firms become Client-centric? Effective Client Management in... Booktopia
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 Tourism and ecosystems services are interdependant and face unique challenges.... Booktopia
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