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Marketing ISE
Marketing was designed to show todayâ??s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authorsâ
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the...
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Essentials of Marketing Research uses an application-oriented approach to...
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Engagement. Leadership. Innovation. This market-leader remains the most...
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Greg Marshall andMark Johnston, both of Rollins College, have taken...
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The starting point in learning marketing analytics is to understand the...
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Marketing: The Core , 9th Edition, is a briefer,...
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Greg Marshall andMark Johnston, both of Rollins College, have taken...
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Students are often overwhelmed by the amount ofinformation presented in...
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Designed for the one-semester A&P course, Seeley's Essentials of...
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Supervision: Concepts and Skill-Building helps students learn...
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Connecting Social Psychology to the world around us. Social...
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Fundamentals of Human Resource Management  9th EditionÂ...
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Informed by the belief that making films is an artâ??and that watching films...
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Informed by second-language acquisition research, the Avanti! program...
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Sales is at the heart of modern business. Understanding and using aspects...
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Biology: The Essentials epitomizes what the market has come to...
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Cecchetti Schoenholtz's Money, Banking, and Financial Markets 6estays...
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Essentials of Anatomy & Physiology blends up-to-date science,...
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Benson's Microbiological Applications-Concise  has been the gold...
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Pharmacology is incredibly readable, with short chapters that link...
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Principles of Economics focuses on seven core principles to...
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The combination of computerization and automation of many accounting tasks as...
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The 6th edition provides an overview of the broadly defined area of...
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The 2024 release of Applied Statistics in Business and Economics...
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Mader's Inquiry into Life represents one of the cornerstones of introductory...
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This one-semester text is designed for an upper-level majors course....
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Operations and Supply Chain Management , 17e covers the latest and most...
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With a newly enhanced, realistic art program, this updated edition of...
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Psychological Testing and Assessment: An Introduction to Tests and...
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Principles of Microeconomics: A Streamlined Approach seeks...
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The tenth edition of Chemistry: The Molecular Nature of Matter and...
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As a master teacher, John Santrock connects current scholarship with...
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Your students are changing. Technology is changing. The idea of the...
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From the previous edition: Principles of Microeconomics focuses on seven...
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Principles of Electronic Communication Systems provides the most...
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Timothy Judge and John Kammeyer-Mueller maintain Herb Henemanâ??s...
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Some students take psychology...others experience it! Informed by student data...
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The 2nd Edition of Developmental Mathematics: Prealgebra,...
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Perfect for introductory level students, Hole's Human Anatomy and...
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Principles and Applications of Electrical Engineering provides an...
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Sports in Society provides a comprehensive introduction to understanding the...
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How to Think about Weird Things , is a concise and engaging text that...
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Corporate Finance (12th Ed.) by Jaffe, Ross, Westerfield &...
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Marine Biology covers the basics of marine biology with a global approach,...
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iHealth 4th Edition is an integrated print-digital learning system that...
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This best-selling text gives music majors and minors a solid foundation in the...
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Investments sets the standard as a graduate (MBA) text intended primarily...
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The 12th edition of Entrepreneurship provides an understanding of the...
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How to Think about Weird Things is a concise and engaging text that...
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Labor Economics , ninth edition by George J. Borjas provides a modern...
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Physical Geology is a classic introductory text that has helped countless...
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Human Genetics: Concepts and Applications embraces the broadening of...
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Foundations of Financial Management has built a loyal following due to...
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Physical Geology  is a classic introductory text that has helped...
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Selling: Building Partnerships ISE
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Business Research Methods , 14e, contains stand-alone chapters that...
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Global Business Today sets the standard for International Business...
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Intercultural Communication in Contexts examines communication in...
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Financial Markets and Institutions is aimed at the first...
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