Managing Luxury Brands by Eleonora Cattaneo (isbn:9781398606401)
What are the key components of a luxury brand? How can luxury be marketed successfully in a changing global context? What opportunities does the increasing demand for sustainability and the latest technological developments present? ...$7375 |
Go To Shop |
Buy |
Similar offers
What are the key components of a luxury brand? How can luxury be marketed... Booktopia
| |||
Luxury Fashion Marketing and Branding offers a comprehensive analysis of... Booktopia
| |||
Over the past decades, collaborative initiatives between luxury brands and... Booktopia
| |||
Challenging the Western view of idols as objects of worship, this book... Booktopia
| |||
This book, the second installment following the successful first edition,... Booktopia
| |||
Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal,... Booktopia
| |||
In this Element, which continues our discussion in Foundations, the authors... Booktopia
| |||
One small action a day can make a difference . . . in a big way! In 10... Booktopia
| |||
The Hubble Constant Tension book presents the first comprehensive... Booktopia
| |||
This comprehensive book examines the impact of smart technologies in... Booktopia
| |||
This book explores the pivotal role played by ancient mousik e -in all its... Booktopia
| |||
How does justice for non-citizens look like? This book provides a nuanced... Booktopia
| |||
What is a luxury customer experience and how can luxury brands best use... Booktopia
| |||
Discover the secrets to successful luxury brand management with this... Booktopia
| |||
With treasures from the Liberty archives including classic silk scarves,... Booktopia
| |||
This book analyses aspects of the material culture of early modern Greece... Booktopia
| |||
This book interrogates the transnational field of (anti-)corruption and elite... Booktopia
| |||
The world has been bombarded in recent years with images of the luxurious... Booktopia
| |||
Gated Luxury Condominiums in India: A Socio-Spatial Arena for New... Booktopia
| |||
Luxury is defined in this stylish look at over 70 examples of... Booktopia
| |||
Everyday Objects presents items of everyday use with a luxurious upgrade... Booktopia
| |||
Bestselling historian and Pulitzer Prize finalist H. W. Brands... Booktopia
| |||
This book introduces a comprehensive conceptual framework which examines... Booktopia
| |||
New York Times bestselling author Donald Miller uses the seven... Booktopia
| |||
In the style of The Screwtape Letters , with a satire that will make... Booktopia
| |||
Museums have unequaled brands in the world of learning and culture. They... Booktopia
| |||
What does it really take to succeed in business today? In A New Brand... Booktopia
| |||
Certified Safety Glasses with adjustable arms and side protection.... Booktopia
| |||
Not every business is a brand. In fact, most businesses aren't. And that's... Booktopia
| |||
This book will change the way you think about marketing forever.... Booktopia
| |||
Kate Tempest is one of the most exciting and innovative performers to have... Booktopia
| |||
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in... Booktopia
| |||
Digital storytelling for brands has become a non-negotiable skill in the... Booktopia
| |||
Perfect for fans of You Shouldn't Have Come Here and None of This... Booktopia
| |||
Gain an understanding of advertising and brand strategy from an integrated... Booktopia
| |||
The best brands evoke the emotions of their customers by tapping into their... Booktopia
| |||
See more at Rewardia