Managing Brand Transgressions by Shailendra Pratap Jain (isbn:9781501521089)
Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24-48 hours, chances are you have read about a brand believed to have transgressed in some part of...| $6125 |  | |
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