Managing Brand Transgressions by Shailendra Pratap Jain (isbn:9781501521089)
Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24-48 hours, chances are you have read about a brand believed to have transgressed in some part of...$5625 |
Go To Shop |
Buy |
Similar offers
This laboratory reference compiles the essential protocols used in... Booktopia
| |||
What are the key components of a luxury brand? How can luxury be marketed... Booktopia
| |||
This book aims to tell the story of social history through Money. Money and... Booktopia
| |||
Seamlessly blending sex, body horror, isolation, and violence with humor,... Booktopia
| |||
There is a need to reduce energy consumption for space cooling and heating via... Booktopia
| |||
The application of microwaves has been a major advancement in food... Booktopia
| |||
Value Added Products From Bioalgae Based Biorefineries by Shailendra Kumar Arya (isbn:97898197166 This book covers wide aspects of algal technology and algae-based... Booktopia
| |||
This book covers analysis and design of PLL-based frequency modulators,... Booktopia
| |||
AUSTRALIA'S ANSWER TO KATHY REICHS.... Booktopia
| |||
This book presents an in-depth analysis of young people's experiences of... Booktopia
| |||
This volume on feminist, postcolonial and queer biblical interpretation... Booktopia
| |||
This textbook introduces the fundamental concepts and techniques used in... Booktopia
| |||
A Good Morning America Buzz Pick NPR 1A Inaugural Book Club... Booktopia
| |||
This book explores the political, economic, defence, and cultural relations of... Booktopia
| |||
Green Analytical Methods and Miniaturized Sample Preparation... Booktopia
| |||
Jainism evokes images of monks wearing face-masks to protect insects and... Booktopia
| |||
iVocational Rehabilitation/i offers a practical introduction for healthcare... Booktopia
| |||
This book comprises select proceedings of the International Conference on... Booktopia
| |||
The Jain community in India, though small in number, is very important in... Booktopia
| |||
The first of its kind! This how-to book from two psychology... Booktopia
| |||
This book traces the important role played by Prakrit language and narrative... Booktopia
| |||
A girl who loves solo space travel learns that having a partner can be even... Booktopia
| |||
Micropropagation has become a reliable and routine approach for large-scale... Booktopia
| |||
UNESCO has inscribed 38 World Heritage sites in India, all of... Booktopia
| |||
Could happiness lie in helping others and being open to accepting help... Booktopia
| |||
Bestselling historian and Pulitzer Prize finalist H. W. Brands... Booktopia
| |||
Everyone has a reputation. Whether good or bad, your reputation precedes... Booktopia
| |||
Challenging the Western view of idols as objects of worship, this book... Booktopia
| |||
This book analyses the marketing techniques that terrorist organisations... Booktopia
| |||
Enhance your productivity at work with Visual Working, the follow-up... Booktopia
| |||
This topical book examines and tests the complexities of unintended... Booktopia
| |||
This book will change the way you think about marketing forever.... Booktopia
| |||
This book examines the emergence of professional advertising in western... Booktopia
| |||
From the author of Fawkes comes a magical take on the story of Anastasia... Booktopia
| |||
Zacchaeus was very short, very rich and not very happy, but his encounter... Booktopia
| |||
This book is for anyone that wants to start a clothing brand or learn how... Booktopia
| |||
Digital storytelling for brands has become a non-negotiable skill in the... Booktopia
| |||
The essential resource on military and political strategy and the making of... Booktopia
| |||
Museums have unequaled brands in the world of learning and culture. They... Booktopia
| |||
In Brand New Brand You Garry Browne shares over 40 years of... Booktopia
| |||
New York Times bestselling author Donald Miller uses the seven... Booktopia
| |||
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in... Booktopia
| |||
Designer, photographer, artist, blogger and social media star Dabito's... Booktopia
| |||
In the style of The Screwtape Letters , with a satire that will make... Booktopia
| |||
This important new book celebrates the design of SANAA's new... Booktopia
| |||
A brand is just a logo - everyone knows that, don't they? After all, it's... Booktopia
| |||
'This book is a chance to slow down and find stillness. Self-care in the... Booktopia
| |||
Written by the award-winning storyteller Miri Rodriguez at Microsoft,... Booktopia
| |||
See more at Rewardia