Konsumverhalten verstehen, beeinflussen und messen by Manuel Stegemann (isbn:9783658435998)
Wie entscheiden wir, was wir kaufen? Dieses Buch praesentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum Konsumverhalten und vermittelt anschaulich deren Anwendbarkeit im Marketingalltag von Unternehmen. Jahrzehntelange psychologisc...| $16690 |  | |
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