International Marketing and Export Management by Gerald Albaum (isbn:9781292016924)
International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves actin...| $18825 |  | |
Go To Shop |
Buy |
Similar offers
 Airline Operations and Management: A Management Textbook presents a... Booktopia
| |||
 The 9th edition of this classic textbook provides students with a firm... Booktopia
| |||
 The first edition of Gerald Bradley's Benefit Realisation Management... Booktopia
| |||
 Strategic International Marketing, 2e offers a uniquely adaptable strategy... Booktopia
| |||
 This book provides a practical, detailed, and well-documented guide that... Booktopia
| |||
 Major global events such as the COVID-19 pandemic and the UN... Booktopia
| |||
 Now in its fourth edition, this successful introduction to international... Booktopia
| |||
 Global thinking, local relevance! International Marketing is aground-up... Booktopia
| |||
 Pioneers in the field, Cateora, Gilly, and Graham continue to set the... Booktopia
| |||
 For graduate and undergraduate courses in marketing management. A Succinct... Booktopia
| |||
 Gain an understanding of the vibrant, challenging environment facing marketers... Booktopia
| |||
 The Farming Game is the agricultural management text for the twenty-first... Booktopia
| |||
 Business to Business (B2B) markets are considerably more challenging... Booktopia
| |||
 This book explores the service economy and challenges that all organizations... Booktopia
| |||
 In Emerging Markets & Developing Economies (EMDEs), social media... Booktopia
| |||
 This book explains various key concepts of internal marketing and its relation... Booktopia
| |||
 Gain an understanding of the most recent industry trends and today's dynamic... Booktopia
| |||
 Artificial intelligence (AI) has driven businesses to adopt new business... Booktopia
| |||
 'Retail Marketing Management covers all the essential theories needed to... Booktopia
| |||
 Greg Marshall andMark Johnston, both of Rollins College, have taken... Booktopia
| |||
 This custom edition is published for LaTrobe University Booktopia
| |||
 As the Official Educational Publisher for CIM, all BPP Learning... Booktopia
| |||
 Global Marketing Management, 8th Australia and New Zealand Edition... Booktopia
| |||
 For undergraduate and graduate courses in marketing management The gold... Booktopia
| |||
 This custom edition is published for Macquarie University. Booktopia
| |||
 Through six previous editions, Airline Marketing and Management has... Booktopia
| |||
 This textbook examines how service firms manage their international... Booktopia
| |||
 This book analyses the legal regimes governing bank crisis management in the... Booktopia
| |||
 This book presents the proceedings of CRIOCM 2023, sharing the... Booktopia
| |||
 The 12th edition of International Management: Culture, Strategy, and... Booktopia
| |||
 The use of comparisons to explain, analyze and understand social and economic... Booktopia
| |||
 A range of diverse sites globally have been affected by past activities and... Booktopia
| |||
 For courses in Introduction to Revenue Management. The first of its kind,... Booktopia
| |||
 Providing a comprehensive overview of project management for the... Booktopia
| |||
 This timely book critically explores the past, present and future trends and... Booktopia
| |||
 Rising Powers in International Conflict Management locates rising... Booktopia
| |||
 International Management: Culture, Strategy, and Behavior reflect new... Booktopia
| |||
 Now in its eighth edition, this is the textbook for current and future... Booktopia
| |||
 International Human Resource Management is a critically engaging and... Booktopia
| |||
 Managing international development and aid programs often relies on trial and... Booktopia
| |||
 This new and fully updated edition of International Financial Management... Booktopia
| |||
 International Financial Management provides students with a foundation for... Booktopia
| |||
 This book consists of selected papers presented at the 2nd International... Booktopia
| |||
 International Perspectives on Museum Management is the first volume of the... Booktopia
| |||
 Gain the solid understanding of theory and practical insights you need for... Booktopia
| |||
See more at Rewardia