Die Store Brand by Joern Redler (isbn:9783658446253)
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstaetten als starke Marken abzielt. Der Autor erlaeutert grundlegende Begriffe, stellt zentrale Herausforderungen dar und behand...| $19575 |  | |
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