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Creating Value with Data Analytics in Marketing by Peter C. Verhoef (isbn:9780367819798)
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its...| $8235 |  | |
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 Our newly digital world is generating an almost unimaginable amount of data... Booktopia
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 Conduct data-driven marketing research and analysis with hands-on examples... Booktopia
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  Lead your organization to become evidence-driven Data. It's the benchmark... Kobo
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 Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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 All customers differ. All customers change. All competitors react. All... Booktopia
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 The starting point in learning marketing analytics is to understand the... Booktopia
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 Distill 100%Usable Max-Profit Knowledge from Your Digital Data.... Booktopia
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 This comprehensive book provides students with a grand tour of the tools... Booktopia
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 This edited volume on machine learning and big data analytics (Proceedings... Booktopia
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 Data Analytics is changing the business world-data simply surrounds us,... Booktopia
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 An essential introduction to data analytics and Machine Learning techniques... Booktopia
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 Put Predictive Analytics into Action Learn the basics of Predictive... Booktopia
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 Cognitive Science, Computational Intelligence, and Data Analytics:... Booktopia
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 The book is designed as a reference text and explores the concepts and... Booktopia
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 This book introduces readers to big data analytics. It covers the background... Booktopia
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 Unveiling insights, unleashing potential: Navigating the depths of big data... Booktopia
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 This book constitutes the refereed proceedings of the 10th International... Booktopia
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 In the dynamic landscape of technology, machine learning and big data analytics... Booktopia
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 The business, commercial and public-sector world has changed dramatically... Booktopia
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 The second edition of a comprehensive introduction to machine learning... Booktopia
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 We are drowning in data but are starved for knowledge. Data Analytics... Booktopia
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 For many organizations data is a by-product, but for the smarter ones it is... Booktopia
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 Install data analytics into your brain with this comprehensive introduction... Booktopia
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 This title is a Pearson Global Edition. The Editorial team at Pearson... Booktopia
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 This book features high-quality research papers presented at the Third... Booktopia
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 If you haven't modernized your data cleaning and reporting processes in... Booktopia
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 With the growing advances in technology and transformation to digital... Booktopia
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 This book explores the potential of big data, artificial intelligence (AI),... Booktopia
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 Be Data Analytical is the book organizations and individuals need to... Booktopia
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 The combination of computerization and automation of many accounting tasks as... Booktopia
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 In recent years, there has been steady increase in the interest shown in both... Booktopia
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 Financial Data Analysis with R: Monte Carlo Validation is a... Booktopia
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 Comprehensive resource covering tools and techniques used for predictive... Booktopia
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 Die Digitalisierung und Entwicklungen im Gebiet der kuenstlichen... Booktopia
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 This edition is designed to prepare your students with the necessary tools... Booktopia
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 Data Analytics in Accounting: An Integrated Approach develops an... Booktopia
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 Data Science and Big Data Analytics is about harnessing the power of... Booktopia
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 Introducing Statistics & Data Analytics for Health Data Management by... Booktopia
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 A seminal figure in the field of public management, Mark Moore presents his... Booktopia
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 This volume embarks on a research journey that focuses on the processes of... Booktopia
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