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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go ab| $9399 |  | |
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  A trusted resource for Consumer Behaviour theory and practice. Consumer... Booktopia
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 Blending local, national and international experiences and knowledge,... Booktopia
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 In this highly practical and engaging textbook, Szmigin and Piacentini... Booktopia
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 This second Australia and New Zealand edition of Hoyer, Consumer... Booktopia
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 This insightful and expert-led volume presents a holistic view of the latest... Booktopia
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 Neoclassical economics assumes that most people have well-defined... Booktopia
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 An Introduction to Organisational Behaviour for Managers and Engineers:... Kobo
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 Wolves excitedly greet each other as members of the pack come together; a... Booktopia
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 This bestselling guide to the basic theory, skills and applications of... Booktopia
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 Cross-stitch four magical designs from the world of Harry Potter with... Booktopia
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 Marlowes Books Cover Type: Hardcover Book Condition: Fine Jacket Condition: Fine... Marlowes Books
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 Consumer Behavior: Buying, Having, and Being, Global Edition covers... Booktopia
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 Consumers make purchasing decisions every day, taking into account their needs... Booktopia
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 Consumer Insight provides market researchers with knowledge of database... Booktopia
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 *NOW FULLY UPDATED AND EXPANDED... Booktopia
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 The language of credit and debt is almost ubiquitous in daily life. In... Kobo
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 Marlowes Books Cover Type: Hardcover Book Condition: Fine Jacket Condition: No... Marlowes Books
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 The popular Consumer Behavior , 7E draws key concepts from marketing,... Booktopia
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 Consumer Behavior: Building Marketing Strategy builds on theory to... Booktopia
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 This book offers a unique methodological guide for social and marketing... Booktopia
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 This book analyses the household demand for consumer goods using a diverse... Booktopia
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 Country of origin and consumer ethnocentrism are evolving constructs as... Booktopia
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 Consumer Protection Law in Australia provides a clear and detailed... Booktopia
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 What was once just the desire of a few has now become a mass movement.... Kobo
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 Make your marketing truly resonate by personalizing every message, powered... Kobo
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 Containing original and previously unpublished theoretical and empirical... Kobo
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 Despite the rising popularity of visual research methods, from images and... Booktopia
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 This anthology explores the relationships and interdependencies between... Booktopia
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 This book looks at the consumer protection offered in a range of Asian... Booktopia
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 Marlowes Books Cover Type: Softcover Book Condition: Fine Jacket Condition: None... Marlowes Books
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  Fully revised and updated this 2021 edition of Annotated Competition... The Nile
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 This book examines the 2010 Australian Consumer Law reform package... Booktopia
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 In the dynamic and competitive world of marketing, the secret to success goes... Kobo
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 As brand activism, digital retail trends, artificial intelligence (AI)... Booktopia
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 This book brings together, in one source, a psychologically framed view of... Booktopia
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 Transhumanisms and Biotechnologies in Consumer Society offers new,... Booktopia
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