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Co-Creation im Privatkundengeschft von Kreditinstituten by Pierre Stern (isbn:9783658439217)
Co-Creation ist eine gemeinsame Wertschaffung von Unternehmen und Kunden, bei der Kunden personalisierte Experiences (Erfahrungen und Erlebnisse) mitgestalten koennen. Dabei stellt die Integration von Kundenressourcen die Basis der Wertschaffung dar. ...| $14766 |  | |
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