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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in... Booktopia
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Isfalk is divided into two classes- the Branded, who are vulnerable to... Booktopia
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This innovative new text introduces students to the power of storytelling... Booktopia
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What are the key components of a luxury brand? How can luxury be marketed... Booktopia
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How do waves break, and what makes good surf? What are dangerous rip... Booktopia
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Aaker on Branding presents in a compact form the twenty essential... Booktopia
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This volume provides novel social-scientific and historical approaches to... Booktopia
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The book is about brand health tracking, one of the biggest (and most costly)... Booktopia
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Unveil the Secrets to Safeguarding Your Business's Future When time... Booktopia
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Bestselling historian and Pulitzer Prize finalist H. W. Brands... Booktopia
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Enhance your productivity at work with Visual Working, the follow-up... Booktopia
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The Brand Book provides a straightforward and practical guide to the... Booktopia
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Provides a step-by-step framework to build, optimize and measure online... Booktopia
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This book examines the emergence of professional advertising in western... Booktopia
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Revised and updated sixth edition of the best-selling guide to branding... Booktopia
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From the author of Fawkes comes a magical take on the story of Anastasia... Booktopia
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Perfect for fans of You Shouldn't Have Come Here and None of This... Booktopia
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This book introduces a comprehensive conceptual framework which examines... Booktopia
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Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal,... Booktopia
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Designer, photographer, artist, blogger and social media star Dabito's... Booktopia
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Digital transformation has fundamentally redefined consumers' expectations and... Booktopia
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First published in Britain in 1949, Brand's exuberant novel is still... Booktopia
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Antarctica is, and has always been, very much for sale. Whales, seals,... Booktopia
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Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand... Booktopia
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Originally published in 1974, this study concerns the politics of local... Booktopia
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This book is for anyone that wants to start a clothing brand or learn how... Booktopia
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Everyone has a reputation. Whether good or bad, your reputation precedes... Booktopia
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A brand is just a logo - everyone knows that, don't they? After all, it's... Booktopia
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Over the past forty years, the concepts of brands and branding have developed... Booktopia
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Brand success = business success. A simple equation, but identifying those... Booktopia
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In Brand New Brand You Garry Browne shares over 40 years of... Booktopia
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Jillian isn t so sure she needs a third grandma now that her stepdad... Booktopia
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Gain an understanding of advertising and brand strategy from an integrated... Booktopia
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Germany s economic miracle is a widely-known... Booktopia
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Dionne Brand explores English and American literature, and the colonial... Booktopia
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Storytelling has redefined marketing from a brand monologue to brand-consumer... Booktopia
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This topical book examines and tests the complexities of unintended... Booktopia
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Could happiness lie in helping others and being open to accepting help... Booktopia
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Vital to businesses of all types, the fields of advertising, marketing and... Booktopia
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