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Advertising and Promotion 11ed by George E. Belch (isbn:9781259548147)
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated...| $3575 |  | |
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 an excellent introduction to the theory and practice of health promotion in a... Booktopia
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