Advances in Advertising Research XIV by Alexandra Vignolles...

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Advances in Advertising Research XIV by Alexandra Vignolles (isbn:9783658447120)
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-ar...
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